Streetwear gets Sustainable?

When we started a sustainable fashion brand, we were all about the minimal aesthetic. Not only is our personal aesthetic relatively minimal (we wear jeans and a white tee shirt just about every day), it seemed that every other sustainable fashion brand was based around minimalism…

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Greg HarderComment
The Real Journey

Let’s be real.  It’s been a journey creating this brand, but out of this crazy path beautiful things have come. I would love to tell you that it has been an “easy, breezy, beautiful” experience but in reality, it was fraught with self-doubt, a pressure to be the best and a lack of understanding…

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Greg Harder
Greenwashing - What it is, who does it, how to avoid it.

You mean to say that companies think next season's color is green? Nope. They are trying to make you THINK it's worth spending your "green" on their bullshit. 

Yeaaa...this might be a bit more aggressive than the average AndAgain blog but that's fine. Who likes reading normal, fluffy stuff over and over anyways? We don't. 

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Greg Harder
Denim Styling - NYC Edition (ft. LA and Houston...)

Standing out. Some of us want to, some don't. Live in New York City and want to stand out? That's hard. We know, we know - you've tried the oversize plaid blazer look. The vintage fluorescent track suit look. Even those jeans-with-a-cut-right-below-the-ass-look. But do you want something even more unique? With some help from what's below, maybe you'll get more than just a glance of admiration...

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Greg Harder
ATP Lookbook

We told you the story about how we found these shirts and how they were created into new pieces.  Now see the photos of how they came to life on the court. Photography by Juliana Jones. Check out more of her work!

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Greg Harder
AndAgain x what???

Partner with a chemical cleaner company for our very first release of something that is not denim? To be honest not something that we thought we would be doing. And to be even more honest, it's not really a partnership. Actually it is very much NOT a partnership.

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Greg Harder
Who's that girl?

From about 90% of the product photos, street style photos and marketing campaigns, I’m in a lot of pictures. Depending on how much you know about AndAgain, you might know that this is me, Morgan Young, another CoFounder.

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Greg Harder
Introducing: Progression - Black denim

Making our way around Philadelphia on a warm winded Sunday, we gathered inspiration from anything and everything we could. The grain of wood chairs in La Colombe, No Parking signs on the block corner, even vertical lights right above that very chair. All gave off the same thing, they would all be better black.

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Greg Harder