When we started a sustainable fashion brand, we were all about the minimal aesthetic. Not only is our personal aesthetic relatively minimal (we wear jeans and a white tee shirt just about every day), it seemed that every other sustainable fashion brand was based around minimalism…
Let’s be real. It’s been a journey creating this brand, but out of this crazy path beautiful things have come. I would love to tell you that it has been an “easy, breezy, beautiful” experience but in reality, it was fraught with self-doubt, a pressure to be the best and a lack of understanding…
Dressing nicely has always been a thing for me. Dressing nicely, in a way that is all good and well for the planet has not always been a thing for me. But it is now…
You mean to say that companies think next season's color is green? Nope. They are trying to make you THINK it's worth spending your "green" on their bullshit.
Yeaaa...this might be a bit more aggressive than the average AndAgain blog but that's fine. Who likes reading normal, fluffy stuff over and over anyways? We don't.
Standing out. Some of us want to, some don't. Live in New York City and want to stand out? That's hard. We know, we know - you've tried the oversize plaid blazer look. The vintage fluorescent track suit look. Even those jeans-with-a-cut-right-below-the-ass-look. But do you want something even more unique? With some help from what's below, maybe you'll get more than just a glance of admiration...
We told you the story about how we found these shirts and how they were created into new pieces. Now see the photos of how they came to life on the court. Photography by Juliana Jones. Check out more of her work!
Partner with a chemical cleaner company for our very first release of something that is not denim? To be honest not something that we thought we would be doing. And to be even more honest, it's not really a partnership. Actually it is very much NOT a partnership.
From about 90% of the product photos, street style photos and marketing campaigns, I’m in a lot of pictures. Depending on how much you know about AndAgain, you might know that this is me, Morgan Young, another CoFounder.
When talking about vintage Levi's jeans we’re sure you’ve heard a lot of numbers in the 500s being thrown around. For us, 550s and 501s are the most important kind of Levi’s, but in the battle between which is better, we’re here to take the side of 550s.
When I was about six or seven years old I began my first business. Utilizing Alibaba (something that not many adults even knew existed at this point being the early 2000s) I made my first contact with Khan.
Over on the east coast, we’ve had a bit of a heat wave. And we get it, some people find that it gets more difficult to wear heavy fabrics (like denim). But here at AndAgain, denim is not strictly used for jeans. We’re going to show you how to style our Wave top when it’s 90+ and you would rather not be wearing clothes at all.
Making our way around Philadelphia on a warm winded Sunday, we gathered inspiration from anything and everything we could. The grain of wood chairs in La Colombe, No Parking signs on the block corner, even vertical lights right above that very chair. All gave off the same thing, they would all be better black.
Scraps. Little known to the majority of consumers, fabric straps are one of the main components to waste within the fashion industry. In fact, traditional cutting of flat patterns from bolts of fabric creates 15% waste, even when using a $50,000 technology to avoid this issue. To make this process just a little more difficult for our situation, our cutting scraps occur at a much higher rate as our process requires us to avoid stains and rips on the denim we use, because not all vintage jeans are as beautiful as they seem.
Starting this brand, AndAgain, has been one hell of a ride. Connections established, friends made (and lost) and the customers we have created have all lead us down a path that we never expected. Somewhere along that path we realized something very important. Something regarding the very industry we were trying so desperately to break into: we don't want to be in this industry.
In an industry that inevitably creates waste, it is important to take steps to prevent harm to our precious planet. Many brands in the fashion industry want to reduce waste by being sustainable, zero waste, or by offering a way to give back to the environment. This is a wonderful trend and for United by Blue, a major component of what their company stands for. As they say, they are “cleaning their way across the USA” (in trash and customers as well*).